BAD News Makes

BAD News Makes

HEADLINES

HEADLINES

Perception is Reality

Perception is Reality

"How you respond to the media in a crisis situation is critical to your career and reputation."

"How you respond to the media in a crisis situation is critical to your career and reputation."

Brian Sterling-Vete, CEO, MajorVision, Intl.

Brian Sterling-Vete, CEO, MajorVision, Intl.

Will you and your organization appear to be competent, caring and professional?

Or will the TV News Media make you and your organization appear to be incompetent, foolish and unprofessional?

It’s your choice how you wish to be perceived because preparation in advance is your key to successfully handling the media in a crisis situation.

Will you and your organization appear to be competent, caring and professional?

Or will the TV News Media make you and your organization appear to be incompetent, foolish and unprofessional?

It’s your choice how you wish to be perceived because preparation in advance is your key to successfully handling the media in a crisis situation.

You can’t prepare yourself to face the media after the event!

You can’t prepare yourself to face the media after the event!

Whether you're responding to an event such as an attack, a mistake or inappropriate or poorly thought out communications from within your organization, the follow-up PR can make or break public perception of your leadership and of your organization.

Preparation and planning are both essential elements of a successful PR campaign after an event

Whether you're responding to an event such as an attack, a mistake or inappropriate or poorly thought out communications from within your organization, the follow-up PR can make or break public perception of your leadership and of your organization.

Preparation and planning are both essential elements of a successful PR campaign after an event

We Help Prepare Your Team to Address Crises and Manage Public Perception

We Help Prepare Your Team to Address Crises and Manage Public Perception

We offer three primary services, each custom-designed to fit your particular requirements and budget.

We offer three primary services, each custom-designed to fit your particular requirements and budget.

IN PERSON

IN PERSON

WEBINAR

WEBINAR

CONSULTING

CONSULTING

Webinars can be arranged for your team and are also available for leaders across an industry. Many of the same topics are covered, but without some of the hands-on experience and training provided in person.  

Webinars can be arranged for your team and are also available for leaders across an industry. Many of the same topics are covered, but without some of the hands-on experience and training provided in person.  

  • Event-based consulting is available when you find yourself in a critical situation and need assistance with assessment and crafting an effective PR strategy.  More...
  • Custom coaching
  • Retained consultancy
  • Retained consultancy including sourcing of approved local specialists
  • Event-based consulting is available when you find yourself in a critical situation and need assistance with assessment and crafting an effective PR strategy.  More...
  • Custom coaching
  • Retained consultancy
  • Retained consultancy including sourcing of approved local specialists

What Our Clients Say

What Our Clients Say

Brian is a person of tremendous ability and personally delivered excellent, informative and indeed incredible seminars and events

Brian is a person of tremendous ability and personally delivered excellent, informative and indeed incredible seminars and events

Simon R. Earle

Chairman and CEO, Advantage Cellular

Simon R. Earle

Chairman and CEO, Advantage Cellular

CRISIS MEDIA MANAGEMENT COURSE

CRISIS MEDIA MANAGEMENT COURSE

We examine what creates a crisis, and how it can escalate beyond your control, together with the theory of crisis containment and management.

We perform a critical vulnerability study which determines your current strengths and potential weaknesses.

​

​

Once we’ve determined your current media ability, we teach you a particular set of skills which will enable you to handle a hostile media in crisis situations.

Using video, we will then practice, sharpen and hone those skills in role-play interviews which are tailored to situations which you and your organization may face.

​

​

We then layer-in strategies and techniques which are unique to Brian Sterling-Vete’s system of Mental Martial Arts.  

Brian Sterling-Vete spent over a decade with BBC TV News and he’s also a world renowned expert at the martial arts, and now he has combined these winning strategies into a system that gives you the advantage in handling a hostile media in a crisis situation.

We examine what creates a crisis, and how it can escalate beyond your control, together with the theory of crisis containment and management.

We perform a critical vulnerability study which determines your current strengths and potential weaknesses.

​

​

Once we’ve determined your current media ability, we teach you a particular set of skills which will enable you to handle a hostile media in crisis situations.

Using video, we will then practice, sharpen and hone those skills in role-play interviews which are tailored to situations which you and your organization may face.

​

​

We then layer-in strategies and techniques which are unique to Brian Sterling-Vete’s system of Mental Martial Arts.  

Brian Sterling-Vete spent over a decade with BBC TV News and he’s also a world renowned expert at the martial arts, and now he has combined these winning strategies into a system that gives you the advantage in handling a hostile media in a crisis situation.

Send Message

Send Message

LOCATION

LOCATION

10 Westminster Road,

Macclesfield Cheshire SK10 1BX

UNITED KINGDOM

10 Westminster Road,

Macclesfield Cheshire SK10 1BX

UNITED KINGDOM

EMAIL

EMAIL

info@majorvision.com

info@majorvision.com

Phone

Phone

UK:  +44 07884 000070 or +44 07074 069 069 US:   +1 651-468-1456

UK:  +44 07884 000070 or +44 07074 069 069 US:   +1 651-468-1456

© 2018   Brian Sterling-Vete  

All Rights Reserved

© 2018   Brian Sterling-Vete  

All Rights Reserved

YOUR ORGANIZATIONAL CRISIS can become their HEADLINES

YOUR ORGANIZATIONAL CRISIS can become their HEADLINES

Which can hurt your organization.  And You

Which can hurt your organization.  And You

UNLESS...

UNLESS...

Don't Let This Be You!

Don't Let This Be You!

When Wells Fargo, then the largest bank in the USA, was caught creating fake accounts for their customers, the PR failures were epic:

  • A totally unprepared John Stumpf gets hammered by Elizabeth Warren, US Congress (as well as by the media)
  • Stumpf exacerbated the problem by waxing on about the company's great values of honesty, etc.
  • He then blamed the employees for the problem, thereby totally losing any credibility whatsoever
  • And to top it off, the company gave huge bonuses to the leaders who created this debacle.

When Wells Fargo, then the largest bank in the USA, was caught creating fake accounts for their customers, the PR failures were epic:

  • A totally unprepared John Stumpf gets hammered by Elizabeth Warren, US Congress (as well as by the media)
  • Stumpf exacerbated the problem by waxing on about the company's great values of honesty, etc.
  • He then blamed the employees for the problem, thereby totally losing any credibility whatsoever
  • And to top it off, the company gave huge bonuses to the leaders who created this debacle.

WHAT YOU WILL LEARN

WHAT YOU WILL LEARN

The day-long course is divided into two sections.  First there is the theory and discussion section and second, there are the practical sessions.

You will be coached every step of the way as we add layer upon layer of special tips, techniques and refinements until you’re feeling confident, polished and professional.

There will be several practical exercises of what we call a ‘Crisis Action Plan Exercise’ or ‘CAPE.’  This will cover the reality of developing an action plan, preparing your overall strategy, dealing with door-step VOX scenarios, and handling live press-pack interviews and media statements.

All sessions are recorded and analyzed to enable us to refine your progressive training at every stage.

All courses are tailored to our client’s individual needs and requirements and it is possible to include  up to six delegates per course.  We send out a pre-course analysis document to help us prepare in advance to better serve you and your business needs.

The day-long course is divided into two sections.  First there is the theory and discussion section and second, there are the practical sessions.

You will be coached every step of the way as we add layer upon layer of special tips, techniques and refinements until you’re feeling confident, polished and professional.

There will be several practical exercises of what we call a ‘Crisis Action Plan Exercise’ or ‘CAPE.’  This will cover the reality of developing an action plan, preparing your overall strategy, dealing with door-step VOX scenarios, and handling live press-pack interviews and media statements.

All sessions are recorded and analyzed to enable us to refine your progressive training at every stage.

All courses are tailored to our client’s individual needs and requirements and it is possible to include  up to six delegates per course.  We send out a pre-course analysis document to help us prepare in advance to better serve you and your business needs.

  • General preparation for crisis situations
  • Identify and prepare for potential crisis situations which can strike you
  • Create your crisis management team
  • Prepare your crisis management materials
  • Develop your crisis management strategies and action plan
  • Learn how to formulate your key messages
  • How to identify your audience and how that determines your spokespeople
  • How to maintain control of media interviews
  • How to use your Mental Martial Arts strategies and skills
  • How your audience will determine your best crisis spokespeople
  • How to ensure that your side of the story is heard
  • General preparation for crisis situations
  • Identify and prepare for potential crisis situations which can strike you
  • Create your crisis management team
  • Prepare your crisis management materials
  • Develop your crisis management strategies and action plan
  • Learn how to formulate your key messages
  • How to identify your audience and how that determines your spokespeople
  • How to maintain control of media interviews
  • How to use your Mental Martial Arts strategies and skills
  • How your audience will determine your best crisis spokespeople
  • How to ensure that your side of the story is heard

WHO SHOULD ATTEND?

WHO SHOULD ATTEND?

ATTENDEES WILL RECEIVE

ATTENDEES WILL RECEIVE

  • CEOs, Executive Leadership, Chairs, Directors and Senior Management
  • Heads of Departments
  • On-Call Managers
  • Anyone involved in Emergency Planning and its Leadership
  • Anyone who already has, or might have a Media Facing Role.  This is a great opportunity for your PR team to work with us both to gain specialist expertise in crisis media management and to be a key resource in developing media strategies
  • CEOs, Executive Leadership, Chairs, Directors and Senior Management
  • Heads of Departments
  • On-Call Managers
  • Anyone involved in Emergency Planning and its Leadership
  • Anyone who already has, or might have a Media Facing Role.  This is a great opportunity for your PR team to work with us both to gain specialist expertise in crisis media management and to be a key resource in developing media strategies
  • Private access to their practical exercise sessions via a secure Eduvision video media management portal
  • A copy of Brian Sterling-Vete’s Mental Martial Arts book which contains a special section on Media Management.
  • 12 months FREE advice and support should you ever be faced with a crisis situation which becomes public
  • Private access to their practical exercise sessions via a secure Eduvision video media management portal
  • A copy of Brian Sterling-Vete’s Mental Martial Arts book which contains a special section on Media Management.
  • 12 months FREE advice and support should you ever be faced with a crisis situation which becomes public

ABOUT THE COACH

ABOUT THE COACH

SECURE MEDIA PLATFORM

SECURE MEDIA PLATFORM

MajorVision  is proud to work in association with JDL Horizons to provide their award-winning, secure media platform for our clients to use to manage and present their crucial communications to their organizations, the community and the media.

We offer an executive media portal for use by senior leadership teams to safely and effectively present their communications.

Eduvision also offers a full-function, unlimited channel offering with optional live streaming that can be used by schools and organizations to enhance learning and communications in their organizations.

MajorVision  is proud to work in association with JDL Horizons to provide their award-winning, secure media platform for our clients to use to manage and present their crucial communications to their organizations, the community and the media.

We offer an executive media portal for use by senior leadership teams to safely and effectively present their communications.

Eduvision also offers a full-function, unlimited channel offering with optional live streaming that can be used by schools and organizations to enhance learning and communications in their organizations.

Suite #204

9955 West 69th Street

Eden Prairie, MN  55344   USA

Suite #204

9955 West 69th Street

Eden Prairie, MN  55344   USA

JOURNALISTS Love Bad News.   It's great for RATINGS

JOURNALISTS Love Bad News.   It's great for RATINGS

WHAT TO EXPECT

WHAT TO EXPECT

WHAT YOU WILL LEARN

WHAT YOU WILL LEARN

Brian Sterling-Vete – British author, BBC TV News veteran and motivational speaker & coach, will show you simple and highly effective ways to improve and polish your public speaking, communication, and media presentation skills.

With his charming British accent, extensive vocabulary and use of the English language, cheeky humor and quick wit, Brian draws from his extensive professional experience to bring his own unique and fresh approach to coaching as he helps you to deliver your message confidently and with maximum impact.

A professional martial arts instructor and lifetime achievement award-winner, Brian’s latest book Mental Martial Arts, explains the new and unique system he has developed which uses the same tactics and principles of the physical martial arts. Using these techniques it is possible to guide, channel and redirect the energy of others, and in doing so to help you gain the advantage to present yourself and your organization in a positive light, even in crisis situations.

Alongside Education leaders, Brian’s unique system also has a proven track record with companies and organizations, including: Discovery Television, the University of Central Lancashire (UK) Institute of Innovation, Boehringer Ingelheim Pharmaceuticals, Advantage Telecom and Entrepreneurship and Eli Lilly Pharmaceuticals.

Learn more about Brian at Wikipedia and/or LinkedIn or at his website.

​

Brian Sterling-Vete – British author, BBC TV News veteran and motivational speaker & coach, will show you simple and highly effective ways to improve and polish your public speaking, communication, and media presentation skills.

With his charming British accent, extensive vocabulary and use of the English language, cheeky humor and quick wit, Brian draws from his extensive professional experience to bring his own unique and fresh approach to coaching as he helps you to deliver your message confidently and with maximum impact.

A professional martial arts instructor and lifetime achievement award-winner, Brian’s latest book Mental Martial Arts, explains the new and unique system he has developed which uses the same tactics and principles of the physical martial arts. Using these techniques it is possible to guide, channel and redirect the energy of others, and in doing so to help you gain the advantage to present yourself and your organization in a positive light, even in crisis situations.

Alongside Education leaders, Brian’s unique system also has a proven track record with companies and organizations, including: Discovery Television, the University of Central Lancashire (UK) Institute of Innovation, Boehringer Ingelheim Pharmaceuticals, Advantage Telecom and Entrepreneurship and Eli Lilly Pharmaceuticals.

Learn more about Brian at Wikipedia and/or LinkedIn or at his website.

​